PUKKA PIES

EVERYTHING’S PUKKA

Mmm, pie.
The ultimate comforter.

The campaign broke all Pukka’s previous sales records
and was nominated for a Drum Creative Award.

We also had some darker characters
the client didn't go with…

Fireman (with charred remains): “I’m sorry.”
Cat meowing. Subtitles: “I’m the reincarnation of your mother.”
Woman: “I saw your husband on a dating site.”
Two builders: “We love wearing your clothes when you’re not in.”
A ghost walks in: “Your house was built on a graveyard.”
Father Christmas: “I don’t exist.”
Policeman (carrying crushed metal cube): “We found your car.”

Press & Posters

Online Ads

The idea worked with their new brand as well...

Tactical/Reactive Ads

Branding

Our line, "Everything's Pukka," made it onto every pack in the country...

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