PUKKA PIES
EVERYTHING’S PUKKA
Mmm, pie.
The ultimate comforter.
The campaign broke all Pukka’s previous sales records
and was nominated for a Drum Creative Award.
We also had some darker characters
the client didn't go with…
Fireman (with charred remains): “I’m sorry.”
Cat meowing. Subtitles: “I’m the reincarnation of your mother.”
Woman: “I saw your husband on a dating site.”
Two builders: “We love wearing your clothes when you’re not in.”
A ghost walks in: “Your house was built on a graveyard.”
Father Christmas: “I don’t exist.”
Policeman (carrying crushed metal cube): “We found your car.”
Press & Posters
Online Ads
The idea worked with their new brand as well...
Tactical/Reactive Ads
Branding
Our line, "Everything's Pukka," made it onto every pack in the country...