BREWDOG

EMBRACE THE HATERS

Some people don't actually like Brewdog beers. Well, you can't please everyone.

Brewdog are known for their ‘punk’ attitude. And we’re The Idea Outlaws.
So we took online ‘hater’ comments and turned them into the ad campaign, in order to mock them.

Well sort of. Brewdog didn’t actually buy this, they just made something very similar.
Without paying the ad agency.
Which kind of sums up their punk attitude, really!

Proximity OOH

In-Pub POS Stunt

Limited Edition ‘Hater’ Bottles

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