AMAZON
COMING HOME
Amazon's big launch of their new in-car Echo device, directed by Sir Ridley Scott's son, Jake.
This TV spot was shown all across the US.
A couple of spots for the multinational tech giant.
The first for was for the in-car Alexa, on the retail side.
The second was for Amazon Web Services, their B2B tech division.
Both had their own challenges!
The Perfect Fit
Amazon Web Services powers everything these days.
From the self-service checkout in your local supermarket… to putting a rover on Mars.
We created 9 different versions of this B2B commercial, to cater for the languages, nuances and preferences of 15 different countries.
So a truly global campaign, where everyone got a perfect fit.
Press And Online Banner Ads
We also created some concepts using AWS AI itself... feeding prompts into it around the ‘perfect fit' idea.
So effectively it's AWS creating its own advertising. A perfect fit for itself!
