LAND ROVER DEFENDER
X THE Rugby World Cup
EMBRACE THE IMPOSSIBLE
The Defender’s partnership with the RWC was all about strength.
We wanted to showcase what real strength is… and have some unexpected sporting heroes that redefine what strength is every day.
Initially across social, but ultimately; everywhere!
It was shortlisted for a British Arrow, was a finalist for a Cannes Lion and won a Campaign Media Award.
Social stories
Press/posters/online banner ads
RWC Launch
As well as the TV spot and huge outdoor campaign, we had a launch event ...including statues made of our alternative mascots.
