I SEE VIMTO IN YOU
The youth market are notoriously hard to advertise to.
So we didn’t. We told them NOT to watch our ads.
These were all across social initially, in all the places Gen Z frequent. Including personalised ads with their names on them, which freaked a few out!
And then it went everywhere.
It won gold at The Drum Marketing Awards, Silver at The 21st FAB Awards… and achieved Vimto’s highest sales ever.
CASE STUDY
EXPERIENTIAL EVENT
There were Snapchat filters, personalised ads…
…and all sorts of activations where we urged Gen Z not to engage.
Weirdly, though, they did.
