Defender Sticker Book DM

Winner of a Gold DMA Award, we created an analogue version of Land Rover's online configurator.
We encouraged customers to build their own adventure with a touch of nostalgia
- by creating a sticker book style DM piece. 

​We added a few extra stickers for good measure.
​The results were great, the sticker book had a response rate of around 25%. 

In total, 431 sales were prompted as a result.