HARIBO - BRING OUT THE CHILD INSIDE
ROCKSTARS
"You can’t touch the jingle,” the client said. “And there are no tattoos in the Happy World Of Haribo."
But we’re the Idea Outlaws!
We got the tattoos in… by showing the German client images of German industrial metal band Rammstein.
And we created a ‘rock’ version of the jingle, the first time in Haribo’s history that the jingle had been changed.
It ended up the second most liked ad of the year.
SUGAR TAX
All the Haribo dialogue is real things kids said.
Problem is, kids don’t talk about 30% less sugar.
So we needed a workaround…
Our sugar tax lift was a worldwide sensation. Here’s the French one...
It’s very rare for Haribo to do Out Of Home. And how do you translate adults with kids’ voices to a static poster anyway?
The Idea Outlaws find a way…
(The Kenneth one, on the left, was named after Martin’s dad. RIP x)
We also did a few online ads for Halloween that twisted the whole ‘Kids and adults love it so’ premise...
We even renamed a pack that went in every food store in the UK...
