The idea outlaws
Curriculum Vitae
Emails: martin.jeyes@gmail.com | pippra@hotmail.com
Website: theideaoutlaws.co.uk
Telephone: Martin - 07704892246 | Pip - 07889458258
Pip’s LinkedIn: linkedin.com/in/pip-smith-00327025/
Martin’s LinkedIn: linkedin.com/in/martin-jeyes-7461b031/
Martin’s Education
‘The Watford Course’ - Post Graduate Diploma in Copywriting and Art Direction (Merit), 2009 - 2010.
Post Graduate Professional Diploma in Advertising (Distinction) - West Herts College, 2008 - 2009.
BA (Honours) English Language & Communication, Creative Writing, Journalism and Philosophy (2:1)
- University of Hertfordshire, 2005 - 2008.
‘A’ Levels: English Literature (D), History (D), ‘AS’ Level: Computing (C) - Moulsham High School, Essex.
personal statement
Martin Jeyes and Pip Smith are a boy and a girl, a comedian and a painter.
Alumni of the industry-famous Watford Course.
Two sides of the same creative coin.
We call ourselves The Idea Outlaws because we like to create things that are out of the ordinary.
We like to question briefs, bend rules, and make work that earns attention for the right reasons.
Our ideas shoot from the hip and live in the real world.
They make people smile, stop, think, share.
They might be funny. They might be beautiful.
But they always have something to say.
From telling people to think seriously about their eye health after years of being fed eye jokes,
to featuring an elderly rugby team showing strength for the Rugby World Cup.
From an ad campaign that told Gen Z not to watch our ads,
to a cheeky ad that got banned. And then seen by more than 2 million people online.
We live by what we say and have created standout work because of it.
We believe creativity can do good without being worthy.
That optimism can be rebellious.
That disruption can make things better.
So if you’re looking for the expected, we’re probably not it.
If you’re after ideas with a bit of grit, humanity and heart,
you’re in the right place.
PIP’s Education
‘The Watford Course’ - Post Graduate Diploma in Copywriting and Art Direction, 2008 - 2009.
BA (Honours) Advertising/Art Direction (2:1) - Lincoln University, 2005 - 2008
3 A-Levels, 10 GCSE’s - Tring School, Hertfordshire.
work experience
Feb 2025-present - Freelance Senior Creatives, Various Advertising Agencies:
Concepting advertising campaign ideas, art direction and copywriting, at
23red (pitches for National Rail and National Literacy Trust) - 2 stints.
AML (working on Aberdeen Investments and Vanguard Investments) - 2 stints.
Vice Media/Virtue (Adidas, Delta Airlines, Toyota pitch).
Arts Council England (Black History Month).
Martin
2024-Feb 2025 - Freelance Senior Creative, Various Advertising Agencies:
The Liberty Guild - working on concepts for Wizz Air.
Arts Council England - joint Creative Director, producing all advertising and design work for Black History Month's ‘Colourism’ exhibition.
Splendid Communications - created concepts for Walkers crisps, San Miguel beer and giffgaff.
Ourselves (B Corp Creative Studio) - worked on concepts for the Al’ Fez food brand.
True - worked on B2B concepts for Rocket Software.
FCB - worked on a successful pitch for Pringles, plus created concepts for Andrex and Kleenex.
MBAStack - worked on AI concepts for Shell.
2023 - 2024 - Saatchi & Saatchi:
Worked on the Haleon account creating concepts for Advil, Voltaren, Panadol and Otrivin.
2023 - Freelance Senior Creative, Various Advertising Agencies:
Who Wot Why - created concepts for Popeye’s Chicken and Wealthify
(savings, investments and pensions app).
Biophilia (US healthcare agency) - created concepts for Zymfentra (Inflamed Bowel Disease solution).
Wunderman Thompson - created concepts for Duracell.
Brood (healthcare agency) - created concepts for Dexcom (hi-tech diabetes monitoring).
May 2018-2023 - Freelance Senior Creative, Various Advertising Agencies:
4 Creative, Adam&EveDDB, AMV BBDO, Atomic, FCB (Dubai), Joint, McCann, Mcgarrybowen, Ogilvy (London & Amsterdam), Pablo, Publicis Poke, Saatchi and Saatchi, Wieden + Kennedy, Wunderman T.
May 2012-May 2018 - Senior Creative, Quiet Storm Advertising:
Worked on concepts and created ads for Haribo, The Daily Mirror, Vimto, Pukka Pies, Young's Seafood, Care UK, Betty Crocker, Maoam, Slater & Gordon Lawyers, For Goodness Shakes, HayU, Yakult, Carabao Energy Drink, The Harry Potter Tour and Butcher's Dog Food.
July 2010 - May 2012 - Freelance and placement, Various Advertising Agencies:
Hometown, CHI & Partners, Beattie McGuinness Bungay, Forever Beta, St Lukes Communications, Glue Isobar, Tribal DDB, Elvis Communications, Isobel, DDB UK, VCCP.
PIP
June 2018–Jan 2025 - Senior Creative, Land Rover and Jaguar Account, Accenture:
Conceived the lead creative idea for the 2023 Men's Rugby World and X Defender advertising campaign.
Won the gold Ocean Outdoor Media award, which came with £150k for the client to spend on media.
Instrumental throughout the Land Rover advertising account to win various awards. Most notably British Arrows, DMA’s, and Campaign Media and Tech awards.
Led shoots and production for Live Stream Campaign and the Wimbledon Campaign Sponsorship.
Content creation for both high profile brands Jaguar and Land Rover.
Oct 2015–Jun 2018 - Midweight Creative, Various Advertising Agencies:
In-house for Enterprise Rent-A-Car and ITV producing high profile and award-winning work. Also: Saatchi and Saatchi, JWT, WCRS, Leo Burnett, St Lukes, Kastner, Mother, Grey, FCB.
April 2012–Sept 2015 - Midweight Creative, Dare:
Concepted and produced award winning work for Vision Express.
Won pitches for Public Health England and made two award winning Anti-Smoking campaigns.
Took on the Enterprise Rent-A-Car campaign and developed a strong relationship with the client, which led to the production of the work from scripts to finished ads.
Worked with the iconic Tetley Tea Folk to produce idents for Channel 5. Evolving the Tea Folk into the modern era, whilst keeping their integrity and brand heritage. This led to winning a Promax.
Managing the placement team program, mentoring the teams.
Holding student workshops within the agency to various universities.
April 2010–March 2012 - Junior Creative, Albion:
Converted a placement into a permanent position.
Worked on winning pitches such as Zoopla and Jose Quevo Tequila.
Brand inception and development for Zoopla, Jose Quevo and Giff Gaff.
Produced a global campaign for Epson.
Managing the placement team program, mentoring the teams.
Holding student workshops within the agency to various universities.
ADVERTISING AWARDS
D&AD Yellow Pencil - WINNER - TV & Cinema Communications/TV Promotions & Programme Junctions - Katie: My Beautiful Friends.
Cannes Lions - Finalist - Dancing On Ice.
Cannes Lions - Finalist - Land Rover Defender ‘Embrace The Impossible’ (Best Use Of Casting).
British Arrows - Shortlist - Land Rover Defender ‘Embrace The Impossible’.
British Arrows - Bronze - Public Health England ‘Rotten Roll-Up’.
British Arrows - Bronze - Public Health England ‘Toxic Blood’.
DMA - GOLD - Land Rover Stickerbook.
DMA - Silver - Land Rover ‘Live Stream’ (Automotive).
DMA - Silver - Land Rover ‘Live Stream’ (OOH).
Creative Circle - Silver - Public Health England ‘Rotten Roll-Up’ (best image manipulation).
Creative Circle - Silver - Public Health England ‘Rotten Roll-Up’ (best VOD).
PROMAX - Silver - Dancing On Ice.
PROMAX - Bronze - Britain’s Got Talent.
PROMAX - Bronze - Tetley Tea Breaks.
LOVIE AWARD - GOLD - Greenpeace VW Darkside.
Webby - Greenpeace VW Darkside.
Ocean Digital Outdoor 2021 - WINNER - Land Rover ‘Live Stream’.
Campaign Media Awards - WINNER - Land Rover Defender ‘Embrace The Impossible’.
The Drum Marketing Awards - WINNER- B2C Integrated 2019 - Vimto 'I See Vimto In You'.
The 21st FAB Awards - Silver - Integrated Campaigns Category - Vimto 'I See Vimto In You'.
Thinkbox Awards - Shortlist - Vimto 'I See Vimto In You'.
Adwatch: The public's favourite ads - Second Place - Haribo ‘Rockstars’.
The Drum Creative Awards - Shortlist - Pukka Pies 'Everything's Pukka'.
Campaign Tech Awards - WINNER - Best Use of Tech in Out of Home - Land Rover ‘Live Stream’.
Campaign Tech Awards - Commendation - Best Insight - Land Rover ‘Live Stream’.
Campaign Tech Awards - Shortlist - Best Use Of Proximity Marketing - Land Rover ‘Live Stream’.
Campaign Tech Awards - Shortlist - Best Use Of Tech In Experiential - Land Rover ‘Live Stream’.
Haymarket Automotive & Communication Awards - SOCIETAL CAMPAIGN OF THE YEAR - Land Rover ‘Live Stream’.
CRESTA - Finalist - Land Rover Commercial.
OUTSIDE WORK
Painting, drawing, writing, stand-up comedy, volunteering for the Who’s Your Momma mentor programme, performance poetry, running, swimming, theatre, art galleries, football, cooking/baking.
Comedy/poetry YouTube and TikTok channel - The Beardiverse.
Comedy/factual YouTube podcast - Mums Watch Ads.
Football Poetry Blog - Between The Lines.
